Kylie Jenner is on her way to building a beauty empire. Known for the Kylie Lip Kit, Jenner has expanded the makeup line to include eyeshadow now, and her first palette has sold out – of course. Refinery 29 reports it only took a record-breaking 60 seconds for the online sale to end, which happened on July 26th, 3 pm.

It’s called the Kyshadow Bronze Palette, shown above – and Jenner surprised a few very lucky fans by hand-delivering the new product. She captured the good deed/ brilliant PR move on video, which are all posted on Snapcaht – or on Instagram @kylizzlesnapchats.

Here’s Kylie showing the palette, in this video.

Here’s Kylie surprising a fan. And another video showing this surprise delivery.

And while you’re clicking over to Instagram, follow our new IG – @beautypackaging.  

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